Deepan Boopathy is a popular film producer who has bank-rolled hit films, including Puriyatha Puthir starring Vijay Sethupathi, under the banner Rebel Studio. Apart from production, he has also distributed many hit films domestically. He is known for his unwavering proficiency in the Tamil film industry for over 20 years. The producer has a profound niche in picking commendable content that is reflected in his diverse filmography. Galatta Media got to do an exclusive interview with the versatile Deepan Boopathy. Here's the full interview:
What drew you into becoming a film producer initially?
Initially, I was drawn to the field of film production due to my involvement in numerous industry projects, where I held various roles, particularly as an Executive Producer. During this time, Anirudh encouraged me to pursue a career as a full-time producer. It was important to gain hands-on experience and develop a comprehensive understanding of the industry before fully immersing myself in production. Since then, embarking on this path has proven to be an incredible and rewarding journey for me.
What are the challenges that today’s producers face?
Today's producers face numerous challenges, particularly due to the rising influence of OTT platforms. These platforms often prioritise purchasing films featuring star popular actors and actresses, leaving little room for smaller films and filmmakers to gain recognition. Additionally, the limited duration for which content remains available on OTT platforms poses a challenge, as it restricts the exposure and promotion of movies. This lack of support for independent filmmakers and films is a pressing concern, as the industry should strive to provide a platform for diverse voices and stories. Furthermore, the shift in audience preferences towards home viewing on OTT platforms adds to the challenges that producers face, who must adapt their strategies to cater to this changing trend while promoting theatrical experiences for larger-scale productions.
Watching actor Silambarasan TR from a young age, How do you feel about his success in the recent hit films?
Having known actor Silambarasan TR for two decades, I am thrilled to see his remarkable success in recent hit films. From a young age, he has demonstrated extraordinary talent and unwavering dedication to his craft. It is truly inspiring to witness his journey unfold. Silambarasan TR's contributions to the industry, starting from his childhood, have been invaluable. Balancing school and shooting commitments as a child is no easy feat, yet he managed it with grace. He is not only an exceptional actor but also a true gentleman. I firmly believe that STR is destined to become a global star and an icon in the entertainment world. His current success is well-deserved and long overdue. I have no doubt that his achievements will serve as an inspiration for generations to come. I have had the privilege of witnessing Silambarasan TR's growth and witnessing his genuine passion for his work. I am confident that his journey towards becoming a global icon has only just begun, and he will continue to leave an indelible mark on the world of entertainment.
Can you reveal something about your upcoming projects?
I am deeply passionate about creating movies that delve into our cultural heritage and showcase the incredible diversity of India. I aspire to produce realistic films that resonate with the common man, addressing real-life challenges and capturing the essence of day-to-day life. My primary focus is on targeting the youth and creating content they can connect with on a profound level while entertaining and inspiring them.
I am currently working on some exciting projects that will be launched at the opportune moment. These ventures will positively impact the film industry and contribute to society. I am committed to creating meaningful, thought-provoking content that resonates with audiences and brings positive change.
How has the production sphere changed post-Covid?
The post-Covid production sphere has witnessed significant changes, particularly in financing. Securing funds for small films has become more challenging as investors and production companies have become more risk-averse. The emphasis has shifted towards projects with proven commercial appeal, such as big-budget films featuring established stars or franchises.
Additionally, market values for film rights, including regional rights for remakes, have declined due to cautious buyer behaviour. Streaming platforms have gained prominence as distribution channels, prompting many production companies to create content exclusively for these platforms. These changes reflect the industry's adaptation to the pandemic's impact and evolving consumer preferences.
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As a producer, what do you look for in young talents who approach you?
I primarily look for compelling content that has the potential to resonate with audiences. Content is the king, as it forms the foundation of any successful project. Additionally, I value young talents who possess an enthusiastic mindset and a genuine passion for filmmaking. Their passion and dedication are vital for long-term success in the industry. Understanding the mindset of the audience is also important, as it allows for the creation of relatable and impactful stories. Lastly, I aspire to work with individuals who are willing to push boundaries and strive for innovation, bringing fresh perspectives to the table.
