Selvaraghavan's Irandaam Ulagam, featuring Arya and Anushka in the lead roles, is one of the most awaited films of 2013. The filming started in December 2011 and was wrapped up just recently. A large part of the film has been shot in Georgia, where the cast and crew stayed for few months. Both Arya and Anushka will be seen in dual roles.

Selvaraghavan tweeted, "Irandaam Ulagam should be an experience. I welcome u all in to the world I have created. It's a fun ride. wil take a few more months."

He further added that the audio will be released soon and requested everyone to trust him and give him the time to create what is exactly on his mind. He confirmed that his brother Dhanush has sung a beautiful soup song, which is about husbands and not lovers. He also appreciated Harris Jayaraj's music and said that the he can hereafter be crowned the king of romance. The film will release simultaneously in Telugu as Brindavanamlo Nandakumarudu.