OFFICIAL: This Tamil film skips theatrical release and goes for a direct TV release on Sun TV!
By Arvind Sundaram | Galatta | July 04, 2021 17:00 PM IST
Owing to the current pandemic and lockdown situation, several notable films have opted for either a direct OTT release or direct television premiere and the latest one to join the list is Vellai Yaanai, starring Samuthirakani. Yes! Vellai Yaanai will have a direct television premiere, skipping the theatrical release. The film will be premiered on Sun TV on July 11, next Sunday, evening at 3 PM. The official announcement regarding the direct television premiere was made today (July 4). We can expect the movie to attract a solid viewership, considering that the film is premiering for the very first time. Also, when it is going to be aired on a leading channel like Sun TV, it will reach a larger audience.
Sun TV's previous direct television premiere films include Prasanna's Naanga Romba Busy and Vikram Prabhu's Pulikkuthi Pandi. Both the films got a good amount of viewership. Samuthirakani's Aelay and Yogi Babu's Mandela were the other films that had direct premieres on television (on Vijay TV).
Vellai Yaanai is touted to talk about a very important social issue and let us hope that the film strikes a chord with the audience. Samuthirakani will be seen playing the role of a farmer in this film which features Yogi Babu in a significant role. Athmiya plays the female lead, while the star cast also includes E Ramadoss, Moorthi, SS Stanley, Bhava Chelladurai, and others. Vellai Yaanai is directed by Subramaniam Shiva, who is known for directing movies like Thiruda Thirudi, Pori, Yogi, and Seedan. Produced by S Vinod Kumar under the banner of Mini Studios, the film has music composed by Santhosh Narayanan. Vellai Yaanai's cinematography and editing are done by Vishnu Rangasamy and AL Ramesh respectively.
As Samuthirakani's Vellai Yaanai is all set for a direct television premiere on Sun TV on July 11 at 3 PM, check out the announcement promo here:
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