Kandein Kadhalai kick-starts with BSA eScooter

Kandein Kadhalai, the Tamil remake of Hindi super-duper hit film Jab We Met, had a grand launch at the A.V.M. Studios yesterday. The cast of the film, actors Bharath, Tamannaah and others were present at the launch where for the first time in the history of Indian cinema, BSA eScooters hit the silver screen. Yes! BSA eScooters will play a part in the movie.�Actress Tamannaah will be seen riding a BSA eScooter in the movie which revolves around Anjali, a young, bubbly South Indian teenager who struggles to win her love.

Commenting on Kandein Kadhalai, BSA Motors Vice President K.B. Srinivasan said, “Kandein Kadhalai is a perfect blend of romance, youth and style which strikes a chord with the BSA brand. Through this initiative, BSA Motors attempts to create a synergy between BSA eScooters and the youth of today. There has indeed been a tremendous response for BSA eScooters among school and college going students as it is stylish, cost effective and does not require license and registration for the 250W models.”

Tamannaah, the brand ambassador of BSA eScooters, endorsed the brand at the occasion. The South Indian beauty and the vehicle indeed seem to complement each other when it comes to trendy, chic style.

Directed by Kannan of Jayam Kondan fame, Kandein Kadhalai is produced by Moser Baer and Blue Ocean Entertainment. With music by Vidyasagar, the movie is expected to connect well with�the youth of today.