It's now official - the 'Arabic Kuthu' song in the 'Thalapathy' Vijay and Pooja Hegde-starrer Beast is a chart-buster and is the talk of the town after it was released as a Valentine's Day special treat for fans on Monday. Composed by 'Rockstar' Anirudh Ravichander, who has also sung the song along with Jonita Gandhi to the lyrics penned by actor-producer Sivakarthikeyan, the Beast first single 'Arabic Kuthu' features Vijay and Pooja Hegde shaking their legs and tapping their feet to the peppy beats and ear-pleasing tune, with the song video receiving a sensational response on YouTube since its release and is well on its way to crossing 25 million views in less than 24 hours. 

In that light, with 'Arabic Kuthu' trending on all social media platforms, the production banner of Beast, Sun Pictures, on Tuesday, has taken to their social media handles and shared a new video featuring the film's heroine Pooja Hegde once again dancing to the song. The blockbuster production banner has now invited fans to join Pooja in doing the "Halamithi Habibo" steps in the 'Arabic Kuthu Challenge', with the actress kicking off the proceedings. Sun Pictures is leaving no stone unturned in promoting the 'Arabic Kuthu' song and we can expect this latest challenge to once again receive a staggering response from fans.

Directed by Nelson Dilipkumar, Beast is his third directorial after Kolamaavu Kokila with Nayanthara and Sivakarthikeyan's Doctor, with expectations massive for the upcoming 'Thalapathy' Vijay film as it is touted to be a mass high-octane action entertainer. Anirudh has hit the bullseye once again with his 'Arabic Kuthu' in the new Vijay-starrer after he delivered chart-busters and memorable background scores for the actor's previous films, Kaththi and Master. 

Check out Pooja in the Beast 'Arabic Kuthu Challenge' video below: