Atharvaa has started shooting for his next film which will be directed by Sam Anton of Darling and Gurkha fame. The duo of Atharvaa and Sam Anton will be teaming up for the second time after the box office success of 100. This new film was officially launched yesterday (March 9) with a special pooja and the main cast and crew of the film took part in the launch ceremony. The pooja event happened in Hyderabad where the first schedule shoot has been planned. The film will be produced by Prateek Chakraborty and Shruti Nallappa under the banner of Pramod Films. After producing Madhavan's Maara (the Tamil remake of Dulquer Salmaan's Charlie), Pramod Films has taken up their next production venture in Tamil and this new film marks the company's 25th production venture.

Popular actor and producer Arun Pandian who recently made his acting comeback with the Keerthi Pandian starrer, Anbirkiniyal, will be seen in an important role in the film. According to reports, Arun Pandian will play the role of Atharvaa's father in the film. Karuppan fame Tanya Ravichandran has been signed to play the female lead, while Rahul Dev Shetty, Seetha, and others are also a part of the film's star cast. It is going to be interesting to see the fresh pairing of Atharvaa and Tanya and let us hope that their combination strikes big among the masses. The film will have music scored by Ghibran, while the cinematography and editing departments will be headed by Krishnan Vasant and Ruben respectively.

A very interesting star cast and a talented set of technicians are coming together for this new film and let us hope things turn out well. This untitled film will be an action thriller. Talking about the project, the producers' duo said, "We are happy that our 25th production is a Tamil movie. We at Pramod Films have always been passionate about producing movies that own unique content and entertaining at the same time. In particular, Tamil audiences are awesome with their gesture of spreading out red carpets for such stories, which was evident with our recent release ‘Maara’. Eventually, it propelled us to step forward and produce more movies in the Tamil region, and with more happiness, we are kick-starting the shoot of our 25th movie starring Atharvaa Murali in the lead role directed by Sam Anton.

Both the actor and director have been experimenting with different genres, thereby exerting their best potentials. In particular, their previous collaboration ‘100’ was commercially successful and critically acclaimed as well. We are proud to bring them together for our 25th film, which is an action thriller.”.