Tamil Nadu-based apparel brand Ramraj Cotton has signed Kantara star Rishab Shetty as its new brand ambassador. The Kannada superstar has partnered with the reputed ethnic wear and will be its brand ambassador of Ramraj Dhotis, Shirts, and Kurtas. Rishab Shetty, a National Award-winning actor and filmmaker, has been roped in by Ramraj Cotton to increase the brand's presence and visibility in urban and rural regions across India, it stated in a press note. 

Speaking on the landmark collaboration, Arun Eashwar, Managing Director, Ramraj Cotton, said, "We are delighted to welcome Rishab Shetty to the Ramraj family as our brand ambassador. His universal popularity and capability to connect with people from diverse cultures make him an ideal partner as we stay committed to strengthen our leadership in India. We are excited in extending this partnership to bring our brand story and high quality, sustainable traditional and ethnic wear to more and more people."

Expressing his enthusiasm about the prestigious occasion, Rishab Shetty, who has become a pan-Indian superstar after Kantara stated, "I am honored to associate with Ramraj Cotton, a brand that is iconic and synonymous with tradition and quality. I'm thrilled with this new partnership as it provides an opportunity to represent the ethos of the Ramraj Cotton brand and unveil their wide range of collections in markets across India."