PVR INOX, India’s premier multiplex chain, is thrilled to announce its collaboration with Isha to bring the 30th year of Mahashivratri celebrations to the big screen, for the very first time. The overnight mega event will be broadcasted on 8th March from 6 PM onwards till the permissible cinema operating hours, LIVE from the Isha Yoga Center, Coimbatore.
The LIVE screening will be done on more than 50 screens across 35 cities in India. Viewers will not only have the privilege of witnessing this sacred event in the company of fellow devotees, but will also receive a specially energized Rudraksha by spiritual leader Sadhguru. The Mahashivratri celebration at the Isha Yoga Center is a spectacle to behold, featuring explosive meditation sessions, enlightening discourses by Sadhguru, mesmerizing musical and dance performances from renowned artists such as Shankar Mahadevan, Gurdas Maan, Brodha V, and Paradox will grace the event, alongside other classical singers and dancers. Isha’s homegrown band, "Sounds of Isha," will also perform alongside various other artists from all across India.
Mahashivratri is one of the largest and most significant among the sacred festivals of India. The festival celebrates the Grace of Shiva, who is considered the Adi Guru or the First Guru from whom the Yogic tradition originates. "The significance of the day is that there is an upward movement of energy in the human body. So this night, we want to spend awake, aware, with our spines erect so that whatever Sadhana we are doing, there is a great assistance from nature," explains Sadhguru, Founder - Isha Foundation, about the importance of staying awake all night on Mahashivratri.
Gautam Dutta, Co-CEO of PVR INOX Ltd, expressing his profound enthusiasm, stating, "The divine festival of Mahashivratri holds unparalleled significance in Indian traditions, offering boundless possibilities for seekers of spiritual divinity. Collaborating with Isha to bring this event to the silver screen for the first time at PVR INOX cinemas for the devotees is an extremely gratifying and blessed opportunity for us. We extend a heartfelt invitation to all devotees to join us at their nearest PVR INOX cinemas and bask in the spiritual magic and make the most of this extremely auspicious festival." Patrons eager to partake in this divine experience can book their tickets via the PVR or INOX apps or websites by clicking on https://cutt.ly/AwMToEau
About PVR INOX:
PVR INOX Limited is the largest film exhibition company in India with 1717 screens, 362 cinemas, 113 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child friendly audis, the latest screening technology, superior sound systems, wide range of F&B offerings, film and non-film content and an array of formats in the premium screen category.
For further information, please visit: http://www.pvrcinemas.com
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Sneha Nachankar | +91 +9969575134 | snachankar@webershandwick.com
Akshada Dharwatkar I +91 9867382647 I adharwatkar2@webershandwick.com
