There was a promotional campaign with the Twitter hashtag #VaralaxmiKidnapped. The hashtag was trending and it received mixed response. When people believed that she was actually kidnapped, Varalaxmi had to step in and reveal that it was for a film promotion campaign. Yesterday, the makers have announced the project to be a thriller titled Echarikkai Idhu Manidhargal Nadamadum Idam, which will be helmed by short filmmaker turned director Sarjun KM. Actor Sathyaraj has been roped in to play the lead role in the film alongside Kishore and Vivek Rajagopal in supporting roles